Here at Ruby, we have a love for independent brands. That's why we've tirelessly searched the internet and beyond for 100+ uniquely fabulous labels, so you don't have to.

From delivery right to your doorstep, to styling advice from Niamh herself, we combine fashion with function to provide you with a fun and stress-free service.

We prioritise timeless pieces over passing trends. Our goal is to provide you with pieces you'll want to keep in your wardrobe forever from designers you won't find on the high street.